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About Us

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Innovative Accounting Solutions was established in 2015 to provide personalized bookkeeping and tax services.  The founder had multiple family members and friends who were entrepenours and small business owners.  She saw them struggling with the bookkeeping and tax responsibilities of their businesses when they really wanted to focus on their area of expertise.  With a heart to help others and many years of experience in bookkeeping and tax preparation, she set out to provide solutions to these problems for area small businesses and individuals.

Thank you for your interest in working with our team of bookkeepers and tax professionals. We provide the following services for our clients:

  • Bookkeeping and financial statement preparation
  • New small business setup
  • Tax return filing and tax planning for individuals
  • C-corporation, S-corporation and partnership tax return filing
  • Quickbooks support
  • Notary Services

Our firm has experience working with the following types of businesses:

  • Professional services firms
  • Construction industry companies
  • Real estate firms
  • Retail stores

You can trust our staff’s expertise, as they participate in continuing professional education classes offered by local chapters of national tax and accounting associations to keep up with the ever-changing tax law and accounting landscape.

Visit the Services area of our website to learn more about the services we provide.

Get To Know Us

J Serena Ramirez, EA

J Serena Ramirez, EA


Serena is the president and founder of Innovative Accounting Solutions.  She is an Enrolled Agent, which is a federally enrolled tax practitioner who may represent taxpayers before the IRS.  She has worked in the accounting field in many different industries for 30 years,

Personal note from Serena:

I have been married to my awesome husband for 30 years this year.  We have two children we are extremely proud of and the cutest malti-poo in the world.  Seriously, you may think you've seen a cute malti-poo, but this one is the best!  In my spare time (when it's not tax season) I love to travel, read, and spend time with my large family.

Kristina Moynihan

Account Manager, Payroll Specialist & Administrative Assistant

Kristina has been with IAS since February of 2020.  She is an account manager for some of our business clients, our payroll specialist, oversees the bookkeeping department, and is Serena's administrative assistant.

Renee Maloy

Renee Maloy

Account Manager & Tax Assistant

Renee has been with IAS since March of 2021.  She is an account manager for some of our business clients and our tax preparation assistant.  She also answers the phone, so you have probably spoken with her if you have called the office.

Michelle Hepner

Michelle Hepner

Account Manager

Michelle has been with IAS since 2018.  She works remotely from her home office in Illinois as an account manager for some of our business clients.  We keep trying to get her to move to beautiful Pensacola, but no luck so far!

Personal note from Michelle:

I have been married to my amazing husband for 17 years and we have two amazing daughters!  I am retired Air Force and have been stationed all over the world.  My family loves to be in the outdoors and traveling, especially to the perfection called Pensacola! 

Polly Thorpe

Polly Thorpe

Account Manager & Receptionist

Polly has been with IAS since 2015 when the company began.  She is our receptionist and account manager for some of our business clients.  Her office is in the lobby area, so she is normally the person who will greet you if you visit our office.